Condoms - the market

Futura's condom product is aimed at improving the sex lives of healthy men and women. In 2012, the global retail condom market was estimated to be worth US$3.5 billion.

CSD500 has been approved by European regulators as a condom to be used by healthy men to help maintain a firmer erection during intercourse whilst wearing a condom and has recently launched in Holland and Belgium with further launches expected. Further information is available at www.bluediamondcondom.com.

In a double blind clinical study comparing CSD500 against a standard condom sponsored by Futura, of those who expressed a preference, a significant proportion of both men and women reported improvements in the firmness of the man's erection during intercourse when using CSD500, compared against a standard condom. A result that was highly statistically significant. Furthermore, of those who expressed a preference, a significant proportion of both men and women also felt that CSD500 increased the penis size and a significant proportion of women reported a longer lasting sexual experience with CSD500.

Futura commissioned a pricing and demand research study by Millward Brown, an internationally respected agency. This research, carried out in the UK and USA, confirmed Futura's confidence in CSD500 as a highly innovative disruptive technology, which has the potential to fundamentally change the condom market. The research has been shared with potential licensing partners but the key highlights are:

  • CSD500 will command a price premium over existing condoms
  • CSD500 is expected to gain a market share in excess of 10% in the markets researched
  • CSD500 is expected to grow the condom category because of its appealing proposition and unique claims

Previous research had also shown that 46% of men had experienced some loss of sensitivity when using a condom during sexual intercourse, which can lead to loss of erection. This is one reason why some men avoid condoms, thereby increasing the risks of unwanted pregnancies and contracting or spreading sexually transmitted infections ("STIs").

The consequences of unprotected sex is further supported by the UK government's Health Protection Agency's report published in May 2012, which showed that the number of new cases of STIs in the UK continues to rise with an increase of 42% over the past 10 years.